Ecommerce SEO is not a blog calendar with product links bolted on. The money pages are collections, products, and guides that remove buying friction.

Fix the templates first

Duplicate descriptions, empty collections, and faceted crawl waste block growth before content strategy matters. Audit technical and content readiness together.

Guides that sell

Size guides, comparison articles, and “how to choose” pages earn links and citations when they are specific. Tie every guide back into the catalogue.

Shopify-specific tactics live in Shopify SEO and the Shopify guide. Product overview: ecommerce.