See who else
the answer names.
See which brands ChatGPT, Gemini, and Google AI Mode name instead of you, on which questions, and how the answer ranks them.
Nike
Adidas
Hoka
ASICS
Brooks
New Balance
Puma
On
Saucony
Salomon
Mizuno
Reebok
Altra
Under ArmourSee who gets recommended
When the answer is not you, competitor analysis shows which brand it names instead.
Keep each prompt apart
A brand can win “best running shoes” and miss “best shoe for plantar fasciitis.” The ranking is per question.
Split the winner by model
ChatGPT can name Nike while Gemini names Adidas. One blended score hides that split.
Separate a win from a footnote
Average position and mention depth show whether the name leads the answer or trails it.
Why the other name matters
When an answer names a competitor and not you, the reader can decide without opening your site. The figures below are published reach and click numbers, not a Genseo share of voice.
A Google ranking can still lose the answer
You can hold position one and be absent from the paragraph people read first. The named brand gets the decision.
One category score hides the prompt
Share of voice across every question blends the comparison that decides a purchase with questions that do not.
The winner changes by engine
Averaging ChatGPT and Gemini into one line hides the engine where a competitor already owns the answer.
What competitor analysis compares
Competitor analysis lines your brand up against the others on the prompts you track. It keeps the question, the engine, the position, and the tone in one ranking.
Named or missing
The first comparison is binary. For this question, does the answer include your brand, a competitor, or neither.
The question
A brand can lead “best running shoes” and disappear on “best shoe for plantar fasciitis.” The ranking is per prompt, not one category score.
The engine
ChatGPT, Gemini, and Google AI Mode can name different winners for the same question. The table keeps those answers apart.
Position in the answer
Average position is the order of names. Being first is a recommendation. Being fifth is a footnote.
Mention depth
Depth is how much of the answer is about that brand. A name in a list is thinner than a paragraph that explains why.
Sentiment next to the name
A competitor can be named more often and still be the brand the answer warns against. The score sits next to the ranking, not instead of it.
ChatGPT
The engine people open to ask which brand to buy. The ranking shows who it names for each tracked prompt.
Gemini
A second answer, often a different winner. Competitor analysis keeps Gemini beside ChatGPT instead of averaging them.
Google AI Mode
The answer inside Google. Someone can outrank you in the blue links and still lose the name in AI Mode, or the reverse.
FAQ
Short answers on who gets named, and how that differs from a keyword report.
What is AI competitor analysis?
It is the comparison of who an answer engine names. Genseo checks the same prompts for your brand and the brands you compete with, then shows who appears, how early, and on which engine. AI search visibility is your own score. This page is the comparison.
How is this different from a keyword competitor report?
A keyword report shows who ranks on Google for a phrase. AI competitor analysis shows who gets named when someone asks ChatGPT, Gemini, or Google AI Mode. The two lists often disagree. Prompt research is the list of questions both views start from.
Which brands can I compare?
The brands you add. Your brand stays in the ranking even at 0%, so a missing name is visible. The comparison is only useful once the prompt list covers the questions buyers actually ask.
What does average position mean?
It is where the brand sits among the names in the answer. First is not the same as a passing mention near the end. AI search visibility records whether you appear. This view records how early you appear next to the others.
Why can I lead on one engine and miss on another?
Each engine writes its own answer. ChatGPT can recommend one brand while Gemini recommends another for the same question. The ranking is split by engine so a single average does not hide that split.
Does a high share of voice mean I am winning the category?
Only on the questions you track. A brand can be named often on broad questions and missing on the comparison questions that decide a purchase. Start from the prompt list, then read the ranking.
How is this different from Ahrefs, Semrush, or Peec AI?
Ahrefs and Semrush are built around Google rankings and keywords. Peec AI watches AI mentions. Genseo keeps the question, the engine, and the named brands in one ranking, then turns a gap into a page. See the Ahrefs alternative, Semrush alternative, and Peec AI alternative pages.
What should I do when a competitor is named and I am not?
Treat that prompt as a gap. The next step is a page that answers the question the competitor already owns. Content creation puts that page on the calendar. Book a demo to see the ranking on your category, or compare plans.
Plans that fit how you grow.
Pick your plan and let Genseo handle the rest. Article writing and automatic publishing are included in every plan.
See the ranking for your questions.
Book a live demo and we will show the brands named beside you.
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