Find the prompts
worth watching.
Prompt research finds the questions people ask answer engines. Genseo groups them by intent and keeps one prompt when the wording repeats.
Find what people ask
“Best running shoes for a marathon” is a prompt. “Running shoes” is a keyword. The list starts from the question.
Keep each job apart
Buying, comparing, and support are different answers. One mixed list hides which questions decide a purchase.
Drop the extra wording
“Nike oder Adidas fürs Training” and “Nike vs Adidas for daily miles” are one question. The list keeps one.
See who gets named
AI search visibility checks this list. Track the wrong questions, and a missing mention never shows up.
Why the prompt list comes first
A keyword list cannot tell you what people ask an answer engine. Prompt research is that list. Visibility only works after it exists.
Keyword research stops at the string
People ask “what should I buy for a marathon?” A keyword tool still stores “running shoes”. The question never makes the list.
A long list can miss the purchase
A pile of near-duplicates looks like coverage. The one prompt that decides the buy stays buried.
A quiet dashboard can be the wrong list
Watch questions nobody asks, and visibility looks fine while a competitor owns the one people do ask.
Prompt groups for AI search
Prompt research sorts the questions people ask ChatGPT, Gemini, and Google AI Mode. Each group is a different job, and one prompt stands in when many phrasings mean the same thing.

Sales & products
“Best running shoes for a marathon” is a buying prompt. Best-of lists, product guides, and price questions are where an answer engine names what to buy. “Running shoes” never captures that.
Branded & comparisons
“Nike oder Adidas fürs Training” is a comparison prompt. It names your brand, or sets it next to a competitor, and asks which one to pick.
Service & experience
“How do I return these shoes?” is a support prompt. Sizing, shipping, and returns decide how the answer describes you once someone is already considering a purchase.
Reputation & reviews
“Welcher Laufschuh hält am längsten?” is a review prompt. Durability and what reviewers say are about trust. The brand the answer trusts is the one that gets named.
HR & careers
“What is it like to work here?” is an employer-brand prompt. Culture, open roles, and employee reviews decide whether you show up when someone looks for a job.
Local & markets
“Best running store in Berlin” is a local prompt. City, store, and near-me questions decide which place an answer recommends in the markets you sell in.
ChatGPT
People ask for a recommendation. A keyword is the string they type into search.
Gemini
The same buyer question, asked in Google’s chat.
Google AI Mode
The question inside Google Search, where the written answer is the page.
FAQ
Short answers on how the prompt list is built, and what it is not.
What is prompt research?
Prompt research is the list of questions people ask in your market. Genseo groups them by what the person wants, and keeps one prompt when many phrasings mean the same thing. AI search visibility is what those questions return.
How is prompt research different from keyword research?
Where do the prompts come from?
Genseo starts from your market: the products, the competitors, and the jobs people are trying to get done. It does not start from a dump of every possible phrasing.
What gets kept on the list?
The prompts worth watching. Buying questions, comparisons, support, reputation, careers, and local questions. Near-duplicates stay one prompt.
How does this relate to AI search visibility?
Prompt research is the list. AI search visibility is what those questions return: whether the answer names you, a competitor, or nobody. Competitor analysis is the ranking of those names.
Which answer engines use this list?
The same prompts are checked on ChatGPT, Gemini, and Google AI Mode. AI search visibility keeps the question, the engine, and the name in the answer together.
What if an important question is missing?
Add it. The list is the market Genseo found, plus the prompts you already know you should watch.
What happens after the prompt list exists?
You watch who gets named. Book a demo to see the prompts worth watching, or start from pricing.
Plans that fit how you grow.
Pick your plan and let Genseo handle the rest. Article writing and automatic publishing are included in every plan.

See which questions your market asks.
Book a live demo and we will show the prompts worth watching.
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