Agency SEO fails when every client needs a bespoke toolchain. A shared workflow — audit, prioritise, draft, review, publish — keeps retainers predictable.

What agencies need

• Multi-site visibility without rebuilding process each time
• Drafts clients can approve
• Reporting tied to work shipped, not vanity dashboards

Genseo covers audits, citation-ready content, and publishing into connected CMS platforms. See agency pricing and agencies.

Where programmatic fits

Portfolios with repeated page types (locations, services, products) benefit from templates plus review. Read programmatic SEO across a client portfolio.