Launch day is when SEO debt becomes visible. Redirects, metadata, indexation, and a first content map should be part of handoff — not a phase-two surprise.

Handoff checklist

• Canonicals, titles, and index rules
• Redirect map from the old site
• Core templates with unique content slots
• Analytics and Search Console ownership

Platform notes: Webflow, Shopify, WordPress, Framer.

When the build is a store, pair this with Shopify SEO. Agency commercial page: agencies.