# Prompt research

Prompt research finds the questions people ask answer engines. A keyword is the short string they used to type. A prompt is the full question. Genseo groups those questions by intent and keeps one prompt when many phrasings mean the same thing.

[AI search visibility](https://www.genseo.co/ai-search-visibility) is what those questions return: whether the answer names you, a competitor, or nobody. [Competitor analysis](https://www.genseo.co/competitor-analysis) is the ranking of those names.

## Prompt groups for AI search

Prompt research sorts the questions people ask ChatGPT, Gemini, and Google AI Mode. Each group is a different job, and one prompt stands in when many phrasings mean the same thing.

### Sales & products

“Best running shoes for a marathon” is a buying prompt. Best-of lists, product guides, and price questions are where an answer engine names what to buy. “Running shoes” never captures that.

### Branded & comparisons

“Nike oder Adidas fürs Training” is a comparison prompt. It names your brand, or sets it next to a competitor, and asks which one to pick.

### Service & experience

“How do I return these shoes?” is a support prompt. Sizing, shipping, and returns decide how the answer describes you once someone is already considering a purchase.

### Reputation & reviews

“Welcher Laufschuh hält am längsten?” is a review prompt. Durability and what reviewers say are about trust. The brand the answer trusts is the one that gets named.

### HR & careers

“What is it like to work here?” is an employer-brand prompt. Culture, open roles, and employee reviews decide whether you show up when someone looks for a job.

### Local & markets

“Best running store in Berlin” is a local prompt. City, store, and near-me questions decide which place an answer recommends in the markets you sell in.

## FAQ

### What is prompt research?

Prompt research is the list of questions people ask in your market. Genseo groups them by what the person wants, and keeps one prompt when many phrasings mean the same thing. [AI search visibility](https://www.genseo.co/ai-search-visibility) is what those questions return.

### How is prompt research different from keyword research?

A keyword is a string people type into a search box. A prompt is the question they ask an answer engine. Keyword tools store the string. Prompt research keeps the question, not every wording. See how that differs from [Ahrefs](https://www.genseo.co/compare/genseo-vs-ahrefs) and [Semrush](https://www.genseo.co/compare/genseo-vs-semrush).

### Where do the prompts come from?

Genseo starts from your market: the products, the competitors, and the jobs people are trying to get done. It does not start from a dump of every possible phrasing.

### What gets kept on the list?

The prompts worth watching. Buying questions, comparisons, support, reputation, careers, and local questions. Near-duplicates stay one prompt.

### How does this relate to AI search visibility?

Prompt research is the list. [AI search visibility](https://www.genseo.co/ai-search-visibility) is what those questions return: whether the answer names you, a competitor, or nobody. [Competitor analysis](https://www.genseo.co/competitor-analysis) is the ranking of those names.

### Which answer engines use this list?

The same prompts are checked on ChatGPT, Gemini, and Google AI Mode. [AI search visibility](https://www.genseo.co/ai-search-visibility) keeps the question, the engine, and the name in the answer together.

### What if an important question is missing?

Add it. The list is the market Genseo found, plus the prompts you already know you should watch.

### What happens after the prompt list exists?

You watch who gets named. [Book a demo](https://www.genseo.co/demo) to see the prompts worth watching, or start from [pricing](https://www.genseo.co/pricing).

Canonical page: https://www.genseo.co/prompt-research
Markdown: https://www.genseo.co/prompt-research.md