# AI competitor analysis See which brands ChatGPT, Gemini, and Google AI Mode name instead of you, on which questions, and how the answer ranks them. Canonical: https://www.genseo.co/competitor-analysis Markdown: https://www.genseo.co/competitor-analysis.md ## What it compares Competitor analysis lines your brand up against the others on the prompts you track. It keeps the question, the engine, the position, and the tone in one ranking. [AI search visibility](https://www.genseo.co/ai-search-visibility) is whether you are named. [Prompt research](https://www.genseo.co/prompt-research) is the list of questions. The figures below are published reach and click numbers. They are not a Genseo share-of-voice benchmark. - ChatGPT has 1.2 billion weekly active users. Source: OpenAI, https://openai.com/index/new-chatgpt-ads-format-and-measurement/ - 49% of ChatGPT messages are Asking, including seeking information and advice. Source: OpenAI, https://openai.com/index/how-people-are-using-chatgpt/ - 8% of visits click any traditional result when an AI summary is present, versus 15% when it is not. Source: Pew Research Center, 22 July 2025, https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/ - 68% of US Google searches ended with no click, January through April 2026. Source: SparkToro, using Similarweb, https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/ ## Comparison groups ### Named or missing The first comparison is binary. For this question, does the answer include your brand, a competitor, or neither. ### The question A brand can lead “best running shoes” and disappear on “best shoe for plantar fasciitis.” The ranking is per prompt, not one category score. ### The engine ChatGPT, Gemini, and Google AI Mode can name different winners for the same question. The table keeps those answers apart. ### Position in the answer Average position is the order of names. Being first is a recommendation. Being fifth is a footnote. ### Mention depth Depth is how much of the answer is about that brand. A name in a list is thinner than a paragraph that explains why. ### Sentiment next to the name A competitor can be named more often and still be the brand the answer warns against. The score sits next to the ranking, not instead of it. ## FAQ ### What is AI competitor analysis? It is the comparison of who an answer engine names. Genseo checks the same prompts for your brand and the brands you compete with, then shows who appears, how early, and on which engine. [AI search visibility](https://www.genseo.co/ai-search-visibility) is your own score. This page is the comparison. ### How is this different from a keyword competitor report? A keyword report shows who ranks on Google for a phrase. AI competitor analysis shows who gets named when someone asks ChatGPT, Gemini, or Google AI Mode. The two lists often disagree. [Prompt research](https://www.genseo.co/prompt-research) is the list of questions both views start from. ### Which brands can I compare? The brands you add. Your brand stays in the ranking even at 0%, so a missing name is visible. The comparison is only useful once the [prompt list](https://www.genseo.co/prompt-research) covers the questions buyers actually ask. ### What does average position mean? It is where the brand sits among the names in the answer. First is not the same as a passing mention near the end. [AI search visibility](https://www.genseo.co/ai-search-visibility) records whether you appear. This view records how early you appear next to the others. ### Why can I lead on one engine and miss on another? Each engine writes its own answer. ChatGPT can recommend one brand while Gemini recommends another for the same question. The ranking is split by engine so a single average does not hide that split. ### Does a high share of voice mean I am winning the category? Only on the questions you track. A brand can be named often on broad questions and missing on the comparison questions that decide a purchase. Start from the [prompt list](https://www.genseo.co/prompt-research), then read the ranking. ### How is this different from Ahrefs, Semrush, or Peec AI? Ahrefs and Semrush are built around Google rankings and keywords. Peec AI watches AI mentions. Genseo keeps the question, the engine, and the named brands in one ranking, then turns a gap into a page. See the [Ahrefs alternative](https://www.genseo.co/compare/genseo-vs-ahrefs), [Semrush alternative](https://www.genseo.co/compare/genseo-vs-semrush), and [Peec AI alternative](https://www.genseo.co/compare/genseo-vs-peec-ai) pages. ### What should I do when a competitor is named and I am not? Treat that prompt as a gap. The next step is a page that answers the question the competitor already owns. [Content creation](https://www.genseo.co/content) puts that page on the calendar. [Book a demo](https://www.genseo.co/demo) to see the ranking on your category, or compare [plans](https://www.genseo.co/pricing). ## Related - [AI search visibility](https://www.genseo.co/ai-search-visibility) - [Prompt research](https://www.genseo.co/prompt-research) - [Ahrefs alternative](https://www.genseo.co/compare/genseo-vs-ahrefs) - [Semrush alternative](https://www.genseo.co/compare/genseo-vs-semrush) - [Peec AI alternative](https://www.genseo.co/compare/genseo-vs-peec-ai) - [Pricing](https://www.genseo.co/pricing) - [Book a demo](https://www.genseo.co/demo)